Branding

Pointing the way to greater demand

Pointing the way to greater demand

20 Jan, 2025

The fashion industry is seen to adopt new criteria to cater for a much deeper context within consumers - sustainability. As we observe the increase of environmental consciousness-altering purchasing decisions in all aspects of life in the community, especially the upcoming generation, it’s not surprising that the fashion industry is also tapping into possibilities of expanding their business while

The Perfect Gift for Your Man!

The Perfect Gift for Your Man!

20 Jan, 2025

One of the most awaited moments for many lovebirds who are apart during the lockdown has been to be in each other’s arms once the SOP’s are eased. Now that we’re allowed to dine in and meet our loved ones upon completing the vaccination, excitement can be seen rushing through everyone, everywhere.

The Colour That’s a Must-Have in Every Wardrobe!

The Colour That’s a Must-Have in Every Wardrobe!

20 Jan, 2025

Blue symbolises dependability, stability, and trust, but it can also represent consistency, authority, and strength. Plus, blue said to cause the body to produce chemicals that are calming and based on studies, blue has even been shown to increase intelligence and boost creativity.

Malaysia's batik industry set for a renaissance

Malaysia's batik industry set for a renaissance

20 Jan, 2025

Ameliorer founder and chief executive officer Mathumathi Manickvasagar Pilay (second from left) with Malaysia External Trade Development Corp export promotion and market access division senior director Abu Bakar Yusof (second from right) and KL Fashion Week chief executive officer Andrew Tan (right) at the launch of the Malaysia in 100m of Batik Pointillism project in Kuala Lumpur yesterday. -